The first form of bb�s cafe opened as "BB's Donuts". Three of these stores were opened between 1985 and 1987. The first true franchised BB�s store (then operating under the name BB�s Coffee & Bake) commenced operation in 1991. The first bb�s cafe New Zealand outlet was opened in 1994

In late 2004, due to results from extensive market research bb�s began its transformation into bb�s cafe. The new logo and tag line emerged as a result and the brand�s positioning statement was developed. As at the date of publication, the bb�s system has grown to include 60 outlets across Australia and New Zealand.